Privacy Policy

About Us

Efora TV, efora.tv are owned and operated by and Treality LLC. Wyoming, USA, DBA Efora TV (“Efora TV”, “Efora" “we”, “our, and “us”) provides media and technology and related services, streaming and content distribution, including Efora TV platform and Efora TV APIs, to enable media and technology companies to access to media products and services offered by Efora TV’s content providers, partners and other media institutions (“Media Partners”).

About This Notice

Privacy and security are extremely important to us. This Privacy Policy (“Policy”) describes how we collect, use, and share information to operate our business, to develop and improve our products and services, and as otherwise outlined in this Policy. We suggest you read this Policy carefully. When you see the terms “you” or “your” in this Policy, it refers to you, the individual or entity who visits our websites or uses our Services (as defined below), including website visitors, current or prospective business customers (collectively, “Clients”) and customers of our Clients (“End Users”). This Policy explains the ways we collect, use, and share information in connection with the use of our websites, products, or services, including, without limitation, the Efora TV, Efora TV stream/s, dashboard, APIs, application form, sandbox, and pilot (collectively, the “Services”). This Policy covers information concerning Clients (“Client Information”), End Users (“End User Information”), Content Providers, Artists, website visitors and other users or potential users of our Services (“Website Visitors”). Please note that this Policy only covers information that Efora collects, uses, and shares. This Policy does not cover any websites, products, or services provided by third parties, including any third-party websites, applications, or services that may be accessed through the Services. By using the Services, you accept and agree to this Policy. If you do not agree to this Policy, do not use or continue to use the Services.

Client and Website Visitor Information Collection and Use

How We Collect Information from Clients and Website Visitors

We collect information from or about Clients in various ways including:   Directly from you. Efora collects certain information from you directly, including information you share when you:

• Complete our “contact us” form to set up a demo or create a developer account for the Efora sandbox;
• Request customer support through our “Help” link;
• Complete our “use my content"  application;
• Login to our portal; or
• Contact us directly.

Automatically when you visit our website or use our Services. We may collect location information, device information, online or mobile activity information and other information about you when you visit, use, or interact with our website or Services using online tracking tools or technologies as explained in more detail in the “How We Use Online Tracking Tools or Technologies” section of this Policy. From other sources. We may also collect information about you from additional sources, including, without limitation, from our bank partners, publicly available sources, commercially available third-party sources, other members of your company or vendors that help us identify new Clients. We may combine this information with personal and other information we collect about you under this Policy.

Information We Collect from Clients and Website Visitors

When you visit our website or use the Services, we may collect certain information about or from you, depending on how you interact with the website and our Services. For example: When you request to use our Services. We may collect:

• Personal Identifiers (for example, your name, email address, phone number, username, or other additional information we may ask you to provide or you choose to provide);

• Professional Information (for example, your company legal name, title, employer identification number (“EIN” “VAT") or other information relating to your business or beneficial owners, which may include Personal Identifiers described above or other additional information we may ask you to provide or you choose to provide); and

• Inferences we derive from the information we collect.

When you browse, visit, use, or interact with our Services. We may also collect:

• Location Information (for example, your time zone setting and device location);

• Device Information (for example, your device type or model, web browser type and version, and operating system type and version);

• Online or Mobile Activity Information (for example, your Internet Protocol (“IP”) address, the domain name of your Internet service provider, your browser data, search history and information about how and when you use or interact with our Services); and

• Inferences we derive from the information we collect (for example, we may derive location information from your IP address).

‍From other third parties, including our Clients and bank partners, in connection with the services we provide to them. We may collect contact information and similar data to assist in providing services to our partner banks and Clients.

How We Use the Information We Collect from Clients and Website Visitors

We may use the information we collect from Clients and Website Visitors for various purposes, including, for example, for the purposes described below:

• Provide Services: To operate, provide, and maintain our Services, including related to specific content offering, sending you technical notices, updates, security alerts, and administrative messages;
• Improve Existing Services: To improve, enhance, modify, add to, and further develop our Services.
• Develop New Services: To develop new products and services, including communicating with you about products, services, offers, and events we offer or sponsor and providing you with news and other information that we think may be of interest to you;
• Verify Identity: To verify your identity and the identities of other members of your company, including by conducting identity verification checks when you request or use our Services, specifically related to copyrights and royalties;
• Provide Support: To respond to your comments, questions, inquiries, and customer service requests;
• Marketing: To advertise and market our products and services to you;
• For Analytics: To conduct analytics and research, including by examining which parts of our website you visit or which aspects of our Services you find most useful, evaluating user interface and experiences, testing features or functionality, performing debugging and error repair, and analyzing the use of our Services. We may also use aggregated and de-identified information to provide you with trends and other analytics, including by using or modifying the information described in this Policy in a manner that does not allow us to reasonably identify you.
• Prevent Fraud: To detect and prevent fraud, malicious activity, and other illegal activities;
• Protect Against Security Risks: To protect against security risks, including by monitoring network activity logs, detecting security incidents, and conducting data security investigations;
• Investigate Misuse or Misconduct: To investigate any misuse of our Services, including to protect the rights, privacy, safety, or proprietary property of Efora, its partners, Clients, End Users, and others;
• For Legal Purposes: To carry out legal purposes, including to comply with applicable laws, to respond to civil, criminal, or regulatory lawsuits, subpoenas, or investigations, to exercise our rights or defend legal claims, and to resolve complaints and disputes; and

With Your Consent: For other notified purposes with your consent at your direction.

End User Information Collection and Use

How We Collect Information from End Users

We collect information from or about End Users in various ways including, without limitation:  

• Directly from you. We collect information directly from you when you use or access Efora’s white labeled application form (“Application Form”), or request of service, or contact form.

• From vendors or other third parties. We may receive information about you from vendors or other third parties in connection with using our Services.

Information We Collect from End Users

When you use our Application Form, or our Clients form, we may collect certain information about or from you. For example:

• Personal Identifiers (for example, your name, email address, phone number, username, or other additional information partners or our Clients may ask you to provide or you choose to provide);
• Professional Information (for example, your title, or other additional information partners or our Clients may ask you to provide or you choose to provide);
• Location Information (for example, your time zone setting and device location);

• Device Information (for example, your device type or model, web browser type and version, and operating system type and version);

How We Use the Information We Collect from End Users

We may use the End User Information we collect for various purposes, including, without limitation, the purposes described below:

• Provide Services: To operate, provide, and maintain our Services to you;
• Improve Existing Services: To improve, enhance, modify, add to, and further develop our Services;
• Protect Against Security Risks: To protect against security risks, including by monitoring network activity logs, detecting security incidents, and conducting data security investigations;
• For Legal Purposes: To carry out legal purposes, including to comply with applicable laws, to respond to civil, criminal, or regulatory lawsuits, subpoenas, or investigations, to exercise our rights or defend legal claims, and to resolve complaints and disputes; and ‍
• With Your Consent: For other notified purposes with your consent at your direction.

How We Share Information We Collect

We may share information we collect for various purposes, including, without limitation:

• Affiliates, Subsidiaries or Parents. We may share your information with our affiliates, subsidiaries or parents when permitted under relevant laws and regulations.

• Business Partners. We may share your information with our s and other companies that we work with.

• Service Providers. We may use other companies to provide services on our behalf and to help us run our business. We may share your information with these service providers or they may collect information on our behalf, for various business purposes. For example, we may use service providers for hosting and securing our information systems, detecting and preventing fraud;

• Third Parties You Authorize or Direct Us to Share Your Information With. We may share your information with your consent or at your direction.

• Government Entities and Other Third Parties with Whom We Share Your Information for Legal or Necessary Purposes.  We may share your information with government agencies or similar entities for legal and necessary purposes, such as:

1. To respond to requests from regulators or to respond to a warrant, subpoena, government audit or investigation, law enforcement request, legal order, or other legal process;
2. For other legal purposes, such as to enforce our Terms of Use, exercise or defend legal claims, or if we determine disclosure is necessary or appropriate to protect the rights, safety, or property of Efora, our partners, End Users, Clients, or third-parties related to the Services.

How We Use Online Tracking Tools or Technologies 

Services. We and third-party service providers acting on our behalf may use various online tools and technologies to collect information about you when you visit, interact with, or use our Services. For example, we or these third-parties may use these tools to provide analytics services and serve advertisements on our behalf across the internet, including Google Analytics. We or our third-party service providers  may use online tracking tools or technologies to collect information about your use of the Services and other websites and online services, including your IP address, web browser, pages viewed, time spent on pages, links clicked, and conversion information, that include, but are not limited to:

• Cookies: Cookies are small amounts of data that a website’s server stores in your web browser. Cookies allow companies to recognize your device and store information about your preferences or areas of interest. For example we or our third-party service providers may use cookies to store information about pages you visited in our Services, your relationship with us, or other information we have associated with your device. Cookies may also allow us or our third-party service providers to relate your use of our Services to personalize your experience. Most web browsers allow you to manage or adjust your browser settings to decline or delete cookies but doing so may limit access to some of our Services and related features.

• Web beacons: Web beacons are images or small strings of code that may be placed in a website, advertisement, email, or other marketing message. They allow companies to set or read cookies or transfer information to their servers when you load a webpage or interact with online content. For example, we or our third-party service providers may use web beacons to determine whether you interacted with a specific feature of our Services, viewed a particular advertisement, or opened a specific email. We or our third-party service providers may also use web beacons to help us recognize users, assess traffic or use patterns, and measure engagement with our Services, advertisements, emails, or other marketing campaigns.

Purposes.  Efora and our third-party service providers use the information collected from online tracking tools or technologies  for various purposes including analyzing and tracking data, determining the popularity of certain content, delivering advertising and content targeted to your interests (“interest-based advertising”), and better understanding your online activity. More information. For more information about interest-based ads, including to learn how you may be able to opt out of having your web browsing information used for interest-based or behavioral advertising purposes, please visit www.aboutads.info/choices. For more information about how Google uses your data, please visit www.google.com/policies/privacy/partners/.

International Data

To the extent that Efora collects personal data or information, it is collected and stored in the United States. We do not transfer personal data or information outside the United States. The Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdictions of any state, country, or territory other than that of the United States.

Your Choices

Updating your information. You may update information you provide to us as part of your online developer account by logging into your account. In addition, or for other data rectification requests, you may contact us at the address provided in the “Contact Us” section. Privacy rights of California residents. If you are a California resident, you have certain rights under the California Consumer Privacy Act (“CCPA”) regarding the personal information  we collect, use, or share, which may include the right to request access to or deletion of the personal information we collect about you. You may learn more about your rights in the “Rights of California Residents” section of this Policy.

Access of Services by Children

Our Services are not directed at children under 13. We do not knowingly collect personal information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information without the parent’s or guardian’s consent, he or she should contact us using the information provided in the “Contact Us” section of this Policy.

Changes to the Policy

We may update or change this Policy periodically. If we make any updates or changes, we will notify you by updating the effective date at the top of this Policy. We may also provide notice of any changes through other means, such as by sending you an email. We encourage you to review the Policy whenever you use or access the Services or otherwise interact with us to stay informed about our privacy practices and the choices available to you.

Reporting Security Incidents

We take privacy and security very seriously and request that our Clients, End Users, or other third- parties report suspected security incidents involving any of our Services that Clients, End Users or other third-parties become aware of, by contacting us at compliance(at)eforatv.com.

Contact Us

Please contact us at compliance(at)eforatv.com with any questions about this Policy or Efora’s privacy practices.

Rights of California Residents

This section of the Policy details how we collect, use, and disclose personal information subject to the CCPA. It describes the types of personal information Efora may collect about California residents subject to the CCPA, the sources of information from which we may collect personal information, and the ways that we use and disclose personal information. We also describe the privacy rights of California residents under the CCPA and how they can exercise those rights. “You” or “Your” as used in this section means, you, the individual who visits our websites, uses our Services, or when you otherwise interact with us. California residents have the following rights regarding their personal information:

• The right to request the specific pieces of personal information we collect about you; the categories of personal information we collect; the categories of sources we use to collect your personal information; the business or commercial purposes for collecting your personal information; and the categories of third-parties with whom we share your personal information, each as it pertains to our activities in the preceding twelve (12) months;

• The right to request, on legitimate grounds, deletion of your personal information we collect;

• The right to have someone you authorize to make a request on your behalf; and

• The right not to be discriminated against for exercising any of your rights. ‍

In some instances, we may decline to honor your request. For example, we may decline to honor your request if we cannot verify your identity or confirm the personal information we maintain relates to you, or if we cannot verify you have the authority to make a request on behalf of another individual. We may also decline to honor your request when an exception applies, such as where disclosure of personal information would adversely affect the rights and freedoms of another consumer or where the personal information we maintain about you is not subject to the CCPA.